Canada Sets Fashion Alight With Real Style

“It’s really exciting, because you’re kind of on the front lines of the way the media’s changing,”

2 Threads Covers Real Style Magazine's LaunchThe founder of a new Canadian online fashion magazine feels her product is a model that other online publications will follow – and she may not be wrong. Real Style Magazine was launched this week, promoted by it’s creators as “Canada’s first interactive digital fashion magazine.” The online publication is designed to have the look and feel of a hard-copy magazine. Readers can start from the cover, easily flipping through the virtual pages, like they can with any other magazine. Along the way you’re also able to click on links that will bring them more details on the topic they are reading about, and even a related video.

It will not be available in hard-copy, but it will follow the traditional magazine model in that it will only change when a new edition comes out, published quarterly. Real Style founder and president Elen Steinberg said the value being offered to both readers and advertisers makes her magazine’s format something others are likely to copy.

“It’s really exciting, because you’re kind of on the front lines of the way the media’s changing,” she said. “You can recreate the experience of a print magazine, but it’s so much more enhanced. You’ve got video, everything is linkable. . . . It’s really the next generation.”

“We’re already able to prove and to track that people like what they see . . . follow the links and physically purchase the items that they see,” she said. “We’re able to generate that report, and you can never really do that with print media.”

The new magazine can be accessed at their official website.